local marketing

These products are part of the marketing automation industry, although their specialized nature places them on the periphery. General purpose marketing automation vendors also compete for this business with what are usually called “distributed marketing” options. I keep a distant eye on the space because it’s relevant but there are too many choices to track it closely. The best I can do is make an occasional visit to see what’s new. I made my latest foray last week after a briefing request from Balihoo. I accepted partly because Balihoo labels itself as “local marketing automation”, which includes the two magic words that most pique my interest. More important, channel marketing issues have cropped up several times recently in my consulting and are likely to be even more prominent in my work at Left Brain DGA. So it was worth taking a look.